Starting at $7,500

WordPress Theme Builds

Custom WordPress themes built with Bricks Builder. Fast, flexible, and fully editable without the bloat of traditional page builders.

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500+ websites built
5+ year average client tenure
Bricks Builder specialists

Why Choose WhatArmy

Bricks Builder Specialists

We use Bricks Builder for theme builds where it makes sense. It gives you the flexibility of a page builder with the performance of custom code. No bloat, no slowdowns. Just fast, editable themes.

Fully Editable Themes

Your team can edit pages, layouts, and content without touching code. Bricks Builder gives you visual editing power while maintaining clean, performant output.

Performance-First

Unlike Elementor or Divi, Bricks Builder generates clean, lightweight code. Your theme loads fast, ranks better, and converts more without sacrificing editability.

Custom WordPress Theme Builds with Bricks Builder

WordPress theme builds with Bricks Builder give you the best of both worlds: the flexibility of a visual page builder with the performance of custom code. We use Bricks Builder when it makes sense for your project. That's when you need a fully editable theme that doesn't sacrifice speed or SEO.

Unlike traditional page builders like Elementor or Divi, Bricks Builder generates clean, lightweight code. Your theme loads fast, performs well, and gives your team the power to edit pages visually without developer help. Perfect for businesses that need custom functionality but also need their team to make content updates easily.

What We Build

Custom Bricks Themes

We build fully custom WordPress themes using Bricks Builder. Every layout, every component, every page is designed specifically for your brand and business goals. No templates, no limitations. Just custom themes that perform.

Visual Editing Power

Your team can edit pages, layouts, and content visually. No code required. Bricks Builder gives you the flexibility to make changes without calling a developer, while maintaining clean, performant code.

Performance-Optimized

Bricks Builder generates clean, lightweight code, unlike Elementor or Divi which add bloat. Your theme loads fast, performs well in Core Web Vitals, and ranks better in search results.

Custom Post Types & Fields

We integrate custom post types, ACF fields, and custom functionality into your Bricks theme. You get the power of custom development with the editability of a page builder.

Responsive by Default

Every Bricks theme we build is fully responsive and mobile-first. Your site looks perfect on all devices, and Bricks makes it easy to adjust layouts for different screen sizes.

SEO-Optimized Structure

We build themes with proper HTML structure, semantic markup, and clean code that search engines love. Your Bricks theme performs better in search results than bloated page builder themes.

How We Build Themes

1

We Choose the Right Tool

We assess your project and determine if Bricks Builder is the right fit. For some projects, full custom development makes more sense. For others, Bricks gives you the perfect balance of flexibility and performance.

2

We Design Your Theme

We create custom designs for your theme. That includes layouts, components, and page templates. Everything is designed specifically for your brand and optimized for conversion.

3

We Build in Bricks

We build your theme using Bricks Builder, creating custom templates, global elements, and reusable components. Your team gets a fully editable theme that performs like custom code.

4

We Hand It Over

You get a complete, editable theme with documentation and training. Your team can make content updates, create new pages, and maintain the site, all without touching code.

Why Bricks Builder Themes Work

Performance Without Sacrifice

Bricks Builder generates clean, lightweight code, unlike Elementor or Divi which add bloat. Your theme loads fast, performs well, and ranks better. You get page builder flexibility without the performance penalty.

Your Team Can Edit Everything

Once we build your theme, your team can edit pages, layouts, and content visually. No developer needed for content updates. That's the power of Bricks Builder: custom functionality with visual editing.

When It Makes Sense, We Use It

We don't force Bricks Builder on every project. We use it when it makes sense. That's when you need custom functionality but also need your team to make updates easily. For other projects, full custom development is the better choice.

How Bricks Builder Compares

Performance-focused page builder that doesn't sacrifice speed for flexibility.

Feature WhatArmy Elementor/Divi Full Custom Development
Performance ✓ Clean, lightweight code × Bloated, slow ✓ Fastest possible
Editability ✓ Visual editing ✓ Visual editing × Code required
Custom Functionality ✓ Custom + editable × Limited by builder ✓ Fully custom
Code Quality ✓ Clean output × Bloated markup ✓ Perfect code
SEO Performance ✓ Optimized structure × Heavy markup ✓ Perfect structure
Team-Friendly ✓ Non-developers can edit ✓ Non-developers can edit × Developer required
Cost ✓ Mid-range ✓ Lower cost × Higher cost

Trusted by Businesses Who Need Flexible, Fast Themes

★ ★ ★ ★ ★
Any group can provide good services, but WhatArmy turned our vision into a reality rather than just doing what they're good at. They definitely get many gold stars.
Meghan Forgione
JBarrows (Sales Training)
★ ★ ★ ★ ★
They definitely push us to create new, different things. They're just great people who have a strong capacity for understanding our business needs, which is pretty rare in web development teams.
Director of Digital Marketing
Connected Fitness Company
★ ★ ★ ★ ★
They work well under pressure and will do whatever needs to be done. When faced with a challenge, they come up with solutions. I was impressed that they were able to work from a template because they were a bit limited, but they developed some very creative solutions.
Creative Director
Wearable Tech Company

Perfect For Projects That Need Flexibility and Performance

Teams That Need to Edit

You need a custom theme, but your team needs to make content updates without developer help. Bricks Builder gives you custom functionality with visual editing power.

See Bricks Builder themes →

Performance-Critical Sites

You need page builder flexibility but can't sacrifice performance. Bricks Builder generates clean, fast code, unlike Elementor or Divi which add bloat.

See performance results →

Custom Functionality Needs

You need custom post types, ACF fields, and custom functionality, but also need your team to edit pages visually. Bricks Builder handles both.

See custom Bricks builds →

Bricks Builder vs. Full Custom Development: Decision Criteria

We use Bricks Builder when it makes sense for your project. Here's how we decide:

**Choose Bricks Builder when:**
- Your team needs to edit content visually without developer help
- You need custom functionality (post types, ACF fields) but also need editability
- Performance matters but you can't sacrifice flexibility
- Your budget fits between template themes ($2,000-$5,000) and full custom development ($15,000+)
- You need a custom theme that your team can maintain long-term

**Choose Full Custom Development when:**
- You need complex custom plugins or deep integrations
- Maximum performance is critical (no page builder overhead acceptable)
- You have a dedicated development team for ongoing code updates
- You need highly specialized functionality that Bricks Builder can't handle
- You're building a SaaS product or complex web application

**We assess every project individually** and recommend the right approach. Sometimes Bricks Builder is perfect. Sometimes full custom development is the better choice. We'll guide you to the right decision.

When Bricks Builder Theme Builds Make Sense

Team Needs to Edit Content

Your team needs to make content updates, create new pages, and edit layouts without developer help. Bricks Builder gives you visual editing power.

Performance Matters

You need page builder flexibility but can't sacrifice performance. Bricks Builder generates clean, fast code unlike bloated builders.

Custom Functionality Required

You need custom post types, ACF fields, and custom functionality, but also need visual editing. Bricks Builder handles both requirements.

Budget vs. Custom Development

Bricks Builder themes cost less than full custom development while still giving you custom functionality and visual editing power.

WordPress Theme Builds FAQ

Bricks Builder is a performance-focused WordPress page builder that generates clean, lightweight code. Unlike Elementor or Divi, Bricks Builder doesn't add bloat. Your themes load fast and perform well while still giving you visual editing power.

Choose Bricks Builder when: (1) Your team needs to edit content visually without developer help, (2) You need custom functionality but also need editability, (3) Performance matters but you can't sacrifice flexibility, (4) Your budget fits between template themes and full custom development. Choose full custom development when: (1) You need complex custom plugins or integrations, (2) Maximum performance is critical (no page builder overhead), (3) You have a dedicated development team for ongoing updates, (4) You need highly specialized functionality that Bricks can't handle.

Yes, absolutely. Once we build your theme, your team can edit pages, layouts, and content visually using Bricks Builder. No code knowledge required. We provide training and documentation so your team can make updates independently.

Bricks Builder generates clean, lightweight code, unlike Elementor or Divi which add significant bloat. Bricks themes load faster, perform better in Core Web Vitals, and rank better in search results. You get the same visual editing power without the performance penalty.

A Bricks Builder theme build includes custom design, theme development in Bricks, custom post types/fields integration, responsive layouts, SEO optimization, performance optimization, and training/documentation for your team.

Bricks Builder theme builds typically take 3-8 weeks depending on complexity. Simple themes take 3-4 weeks, while complex themes with custom functionality can take 6-8 weeks. We provide detailed timelines during project planning.

Yes, Bricks Builder generates clean, lightweight code that loads fast. Unlike Elementor or Divi, Bricks doesn't add bloat. We optimize every theme for performance, ensuring fast load times and excellent Core Web Vitals scores.

Ready to Build Your Custom Theme?

Let's discuss your project and determine if Bricks Builder is the right fit for your needs.

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Get a Custom Theme That Performs

Stop settling for bloated page builders or expensive custom development. Bricks Builder gives you the perfect balance.

Discuss Your Project