Shopify Marketing

Email marketing, SMS, SEO, paid ads, and conversion optimization for Shopify stores. Grow your traffic, increase conversions, and maximize revenue.

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200+ stores marketed
5+ year average client tenure
Proven ROI

Complete Shopify Marketing Services

Your Shopify store is built. Your products are listed. Now you need customers.

That's where we come in. We handle email marketing, SMS campaigns, SEO, paid advertising, and conversion optimization. Basically everything you need to get people to your store and turn them into buyers.

Here's the thing: we don't just run campaigns and hope for the best. We optimize for ROAS (Return on Ad Spend) because every marketing dollar should make you money, not just drive traffic. We track what actually works, constantly refine our approach, and focus on revenue, not vanity metrics.

That philosophy is why our clients stick around for 5+ years. We're not here to pad our portfolio with pretty campaigns. We're here to grow your business.

Why Choose WhatArmy

Email & SMS Marketing

Abandoned cart recovery, product launches, seasonal campaigns, customer retention. We set it all up and manage it. We integrate with Klaviyo, Mailchimp, Postscript, or whatever platform you prefer. The goal? Automated campaigns that actually convert.

SEO & Content Strategy

We optimize your Shopify store so customers find you when they're searching for what you sell. Product SEO, technical SEO, content strategy, link building. The whole package. Stop paying for every customer. Let them find you naturally.

Paid Advertising

Google Ads, Facebook Ads, Instagram Ads, TikTok Ads. We manage them all. But here's the difference: we optimize for ROAS, not clicks. Every dollar spent should make you money. We handle setup, optimization, and ongoing management so you don't have to.

What We Do

Email Marketing That Actually Works

We set up and manage email campaigns that drive sales. Abandoned cart recovery, welcome series, product launches, seasonal campaigns, customer retention. All automated and optimized for conversion. We work with Klaviyo, Mailchimp, or your preferred platform. Every email is designed to make you money, not just look pretty.

SMS Marketing for Immediate Results

SMS has insane open and click rates. 98% open rates and 45% click rates. We set up SMS campaigns for abandoned carts, order updates, promotions, and customer retention. Your customers get timely, relevant messages that drive immediate action. We integrate with Postscript, Attentive, or your preferred SMS platform.

Shopify SEO That Brings Organic Traffic

We optimize your Shopify store for search engines so customers find you when they're looking for what you sell. Product SEO, technical SEO, content strategy, link building. We do it all. We optimize product titles, descriptions, meta tags, and schema markup. The goal? Stop paying for every customer and let them find you naturally.

Paid Advertising That Makes Money

We manage Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and other paid channels. But here's what sets us apart: we optimize for ROAS (Return on Ad Spend), not just clicks. Every dollar spent should make you money. We handle campaign setup, audience targeting, ad creative, optimization, and ongoing management.

Conversion Rate Optimization

We analyze your store's performance, find the bottlenecks, and optimize for conversion. A/B testing, checkout optimization, product page improvements, user experience enhancements. We test everything. Headlines, CTAs, product descriptions, checkout flows. Then we optimize based on what the data tells us.

Analytics & Reporting You Can Actually Use

We set up comprehensive analytics tracking and give you regular reports on what's working and what's not. You'll know exactly where your traffic comes from, what converts, and where to invest more marketing dollars. No vanity metrics, just actionable insights. We track ROAS, customer lifetime value, conversion rates, and revenue attribution.

How We Market

1

We Understand Your Business First

Before we market anything, we need to understand your business, your products, your customers, and your goals. Who are you trying to reach? What makes you money? What does success look like? We analyze your current performance, identify opportunities, and build a marketing strategy that actually works for your business.

2

We Set Up the Right Tools

We set up email marketing platforms (Klaviyo, Mailchimp), SMS services (Postscript, Attentive), analytics tracking (Google Analytics, Facebook Pixel), and advertising accounts. Everything is configured correctly from day one, so you can track what's working and optimize for better results. No guesswork, just data.

3

We Launch and Optimize

We launch campaigns, monitor performance, and optimize based on data. We don't set it and forget it. We constantly test, refine, and improve. Your marketing gets better over time, not worse. We A/B test everything, optimize ad spend, refine targeting, and improve conversion rates continuously.

4

We Report on What Actually Matters

We give you regular reports on what's working and what's not. You'll know exactly where your traffic comes from, what converts, and where to invest more marketing dollars. No vanity metrics, just actionable insights. We track ROAS, customer lifetime value, conversion rates, and revenue attribution so you can make informed decisions.

Why Clients Stay 5+ Years

We Actually Understand E-commerce Marketing

We're not just running ads. We're solving business problems. Every marketing decision comes down to one question: Will this make you money? We know e-commerce inside and out, and we optimize for conversion because we've seen what works and what doesn't. That's why our average client stays with us for 5+ years.

You Get E-commerce Specialists, Not Generalists

We do WordPress and Shopify. That's it. We don't try to be everything to everyone. This means we know e-commerce marketing inside and out, from abandoned cart recovery to customer lifetime value optimization. We solve problems faster because we've seen them all before.

Marketing That Actually Converts

Traffic is worthless if it doesn't convert. We optimize for ROAS, not clicks. Every campaign, every email, every ad is designed to make you money, not just drive traffic. We track revenue attribution, customer lifetime value, and actual ROI, not vanity metrics that don't matter.

Who Needs Shopify Marketing Services?

Growing Stores

You're growing fast and need marketing that scales with your business. You need campaigns that drive qualified traffic, convert visitors into customers, and maximize customer lifetime value. You don't have time to manage marketing yourself. You need experts who handle it all.

Stores Struggling with Traffic

Your store is built, your products are great, but you're not getting enough traffic. You need SEO, paid advertising, and content strategy that drives qualified visitors to your store. You need marketing that makes you money, not just drives clicks.

Stores with Low Conversion Rates

You're getting traffic, but it's not converting. You need conversion rate optimization, email marketing, and SMS campaigns that turn visitors into customers. You need A/B testing, checkout optimization, and user experience improvements that increase revenue.

Stores Wanting to Maximize Customer Value

You want to increase customer lifetime value through email marketing, SMS campaigns, and retention strategies. You need automated campaigns that nurture customers, drive repeat purchases, and maximize revenue from every customer.

Shopify Marketing: WhatArmy vs. DIY vs. Other Agencies

See how our Shopify marketing services compare to managing marketing yourself or working with other agencies.

Feature WhatArmy DIY / In-House Other Agencies
ROAS Optimization ✓ Optimize for revenue, not clicks × Focus on vanity metrics ? Varies by agency
E-commerce Expertise ✓ Shopify specialists × Learning as you go ? Varies by agency
Multi-Channel Management ✓ Email, SMS, SEO, Paid Ads × Usually one channel ? Often limited channels
Conversion Rate Optimization ✓ A/B testing and CRO included × Rarely included ? Often extra cost
Analytics & Reporting ✓ Revenue-focused reporting × Basic analytics only ? Varies by agency
Response Time ✓ 24-48 hours × When you have time ? 48-72 hours typical
Long-Term Partnership ✓ 5+ year average tenure × Not applicable ? High churn rate
Transparent Pricing ✓ No surprise fees × Hidden time costs ? Often hourly billing

Shopify Marketing FAQ

We offer email marketing, SMS marketing, SEO, paid advertising (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), conversion rate optimization, and analytics setup and reporting. We can handle one channel or all of them, depending on your needs and budget.

Yes, we set up and manage email marketing campaigns including abandoned cart recovery, welcome series, product launches, seasonal campaigns, and customer retention. We integrate with Klaviyo, Mailchimp, or your preferred platform. Every email is optimized for conversion, not just open rates.

ROI varies by channel and business, but we optimize for ROAS (Return on Ad Spend) not just clicks. We track everything and provide regular reports so you know exactly what's working and what's not. Our goal is to make every marketing dollar profitable. Typical ROAS ranges from 3:1 to 10:1 depending on the channel and business.

Yes, we optimize Shopify stores for search engines including product SEO, technical SEO, content strategy, and link building. We optimize product titles, descriptions, meta tags, schema markup, and site structure. We help customers find you when they're looking for what you sell.

We measure success by revenue, not vanity metrics. We track traffic sources, conversion rates, ROAS, customer lifetime value, and revenue attribution. You get regular reports with actionable insights. Not just "we got 10,000 clicks" but "we spent $5,000 and made $25,000 in revenue."

Yes, we manage Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and other paid channels. We optimize for ROAS, not just clicks, so every dollar spent makes you money. We handle campaign setup, audience targeting, ad creative, optimization, and ongoing management.

Yes, we set up and manage SMS marketing campaigns for abandoned carts, order updates, promotions, and customer retention. SMS has the highest open and click rates of any channel. 98% open rates and 45% click rates. We integrate with Postscript, Attentive, or your preferred SMS platform.

Conversion rate optimization includes A/B testing, checkout optimization, product page improvements, user experience enhancements, and data analysis. We test everything. Headlines, CTAs, product descriptions, checkout flows. Then we optimize based on data to turn more visitors into customers.

Results vary by channel. Email and SMS campaigns can show results within days. SEO typically takes 3-6 months to see significant organic traffic growth. Paid advertising can show results immediately, but optimization takes 2-4 weeks. Conversion rate optimization shows results within 2-4 weeks of testing. We provide regular reports so you can see progress over time.

Yes, you can choose which marketing channels to use based on your budget and goals. We recommend starting with 1-2 channels and expanding as you see results. We'll help you determine which channels make the most sense for your business and budget.

Ready to Grow Your Shopify Store?

Let's discuss your marketing needs and build campaigns that drive traffic, increase conversions, and maximize revenue.

Discuss Your Marketing View Case Studies