Answer Engine Optimization prepares your content to be cited as an authoritative source in AI-powered search tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews. While traditional SEO gets you ranked in search results, AEO ensures you're the source AI systems reference when generating answers. This includes structured data implementation, entity optimization, and formatting content so AI systems can easily understand and cite your expertise.
Your Prospects Are Searching in Places You're Not Showing Up
Google still matters. But your potential clients are also asking ChatGPT, Claude, and Perplexity for recommendations. Most websites aren't optimized for that. We build WordPress and Shopify SEO that works across all of it.
800+ sites
5+ year average client tenure
WordPress & Shopify specialists
Why Choose WhatArmy
Generic Strategies, Generic Results
Most SEO agencies use the same playbook for every client. A law firm's search strategy shouldn't look like a restaurant's. Your prospects search differently, and your content needs to reflect that.
Optimizing for Yesterday's Search
Traditional SEO focuses on ranking in Google's ten blue links. But increasingly, your prospects are getting answers directly from AI tools like ChatGPT, Claude, and Google's AI Overviews. They're not even clicking through to websites anymore.
Platform Depth Matters
Agencies that work across Squarespace, Wix, Webflow, and every platform can't go deep on any of them. We focus on WordPress and Shopify Plus. That depth means we understand platform-specific technical considerations that generalists miss. Those details impact your rankings.
The Game Changed
People don't just Google things anymore. They ask AI. If your SEO strategy doesn't account for that, you're optimizing for a search landscape that's already shrinking.
| Feature | WhatArmy | Traditional SEO Alone | SEO + Answer Engine Optimization |
|---|---|---|---|
| Search Visibility | Rank AND get cited as the source | Rank in search results | Be the answer, not just a result |
| AI Citation | Become the authority AI references | Hope for clicks | Structured data and entity optimization |
| Search Surfaces | Visibility across all search surfaces | Compete for attention | Featured snippets and AI Overviews |
| Approach | Structured data and entity optimization | Keywords and backlinks | AI-ready content formatting |
| Metrics | Traffic + AI citations + conversions | Traffic as the metric | Comprehensive visibility tracking |
What You Actually Get
Technical SEO
The foundation. If your site is slow, broken on mobile, or has crawl issues, nothing else matters until we fix it. We handle site speed and Core Web Vitals optimization, mobile performance improvements, crawlability and indexation fixes, WordPress and Shopify-specific technical audits, platform-specific optimizations, and security improvements that protect rankings.
On-Page & Content SEO
Making sure the right pages rank for the right searches. Sometimes that means fixing what you have; sometimes it means building what's missing. We provide keyword research and strategy, meta tag and heading optimization, content gap analysis, internal linking strategy, conversion-focused landing pages, and blog content optimization.
Answer Engine Optimization
This is the new part. When someone asks ChatGPT or Perplexity "who's a good employment lawyer in Boston," you want to be cited. We make that happen through structured data and schema markup, entity optimization for knowledge graphs, featured snippet targeting, FAQ and How-To content formatting, AI citation monitoring, and conversational search optimization.
Why Us for This?
WordPress & Shopify Specialists
We don't do Squarespace, Wix, or Webflow. We focus on WordPress and Shopify Plus. That focus means we actually know these platforms deeply. Like why your WordPress page speed tanked after that last plugin update, or how Shopify's Liquid templating affects your structured data. That kind of depth matters for SEO.
We Know Your Market
Law firms, healthcare organizations, universities. These aren't just verticals to us. We've spent years learning how your prospects search, what keywords actually drive qualified leads, and what your competitors are doing. A legal marketing agency understands SEO differently than an eCommerce shop, and we get that.
We Actually Know You
Our average client relationship is over 5 years. We're not cycling through accounts every quarter. When we say we understand your business, we mean it. We've been working on it alongside you, not just showing up with a monthly report and disappearing.
Already Doing This
We started optimizing for AI search before "AEO" was even a term people used. Not because we're trying to be trendy. We saw the shift coming. Most agencies will catch up eventually. We're already there.
Who This Is For
We work with professional services firms. If that's you, we probably already understand your competitive landscape.
Law Firms
Practice area visibility, local search domination, and reputation management for firms of all sizes.
See law firm SEO results →Healthcare Organizations
Patient acquisition, provider search optimization, and service line visibility.
See healthcare SEO results →Universities & Education
Program visibility, prospective student search, and institutional authority building.
See higher ed SEO results →Professional Services
Consulting firms, financial services, and B2B organizations building search presence.
See professional services SEO →Frequently Asked Questions
Technical improvements like site speed and mobile optimization typically show measurable impact within 30-60 days. Meaningful ranking and traffic increases usually take 90-120 days. AI citation in answer engines can happen faster as these systems index well-structured content more quickly. We provide monthly reporting so you can track progress throughout.
Yes. We specialize in WordPress and Shopify Plus. WordPress powers over 40% of the web, and Shopify Plus is the leading enterprise eCommerce platform. By focusing on these two platforms, we know them inside and out. We understand WordPress-specific SEO considerations like plugin conflicts, theme optimization, and database performance. We also understand Shopify-specific considerations like Liquid templating, app conflicts, and how Shopify handles structured data. This depth of expertise translates to better results than agencies that spread themselves across multiple platforms.
Our SEO services are designed specifically for professional services firms: law firms, healthcare organizations, universities, and similar businesses where reputation, trust, and expertise matter. This focus allows us to understand your competitive landscape, your audience's search behavior, and the specific keywords that drive qualified leads in your industry.
Three things set us apart: First, we're WordPress and Shopify specialists, not generalists. We know these platforms deeply. Second, we build SEO for where search is going (including AI-powered answer engines), not just where it's been. Third, we're relationship-focused. Our average client has been with us over 5 years because we actually know their business, not just their website.
Our free SEO and AEO Opportunity Assessment includes a technical SEO audit of your WordPress or Shopify site, analysis of your current search visibility, identification of quick-win keyword opportunities, evaluation of your structured data and AI-readiness, and a competitive gap analysis. You'll receive a findings document with 3-5 specific opportunities to improve your search presence.
Find Out What You're Missing
Free SEO and AEO assessment. We'll look at your site, tell you where you're invisible, and show you what to fix first. No pitch. Just useful information you can actually use.