No. We work 100% behind the scenes. All communication, deliverables, and invoices go through you. Your clients will never know we exist. We're your invisible development team.
Agency White Label Services
Resell WordPress and Shopify services under your brand. We handle the work, you keep the client relationship and markup.
Your brand on every deliverable
We never contact your client
WordPress and Shopify
Why Agencies Choose WhatArmy
100% White Label
Your clients never know we exist. All communication, invoices, and deliverables come from your agency. We work behind the scenes as your development team.
Scalable Capacity
Take on more clients without hiring. We scale with you, from one project to dozens. No overhead, no hiring headaches, just reliable capacity when you need it.
Agency-Friendly Pricing
Competitive rates that let you add healthy margins while staying competitive. We make money when you make money, so we're invested in your success.
What You Can Resell
WordPress Development
Custom WordPress themes, plugins, and functionality. We build exactly what your clients need, delivered on time and under your brand. From simple customizations to complex enterprise builds, we handle it all.
WordPress Design
Complete website design services. UI/UX design, conversion optimization, and brand-aligned visuals. Your clients get professional designs, you get the credit.
Shopify Development
Custom Shopify themes, Liquid development, and app integrations. We know Shopify inside and out, so your e-commerce clients get expert-level work without you needing Shopify specialists on staff.
WordPress Hosting & Maintenance
Managed WordPress hosting and maintenance. Daily backups, 24/7 security monitoring, core and plugin updates, all under your brand. Your clients get managed hosting, you get recurring revenue.
API Integrations
Connect WordPress and Shopify to any service with an API. Payment gateways, CRMs, email platforms, shipping providers, we handle the technical complexity so you can offer integrations as a standard service.
Performance Optimization
Site speed optimization, Core Web Vitals improvements, and performance audits. We make sites fast, which makes your clients happy and improves their search rankings. Win-win.
How White Label Works
You Bring the Client
You handle sales, client relationships, and project management. We never talk to your clients directly. Everything goes through you, so you maintain full control of the relationship.
We Do the Work
We handle all technical work: development, design, hosting, maintenance. You provide requirements and feedback, we deliver results. All work is done under your brand and delivered to you.
You Deliver & Invoice
You deliver the final product to your client and invoice them at your price. We invoice you at our white label rate. You keep the margin, maintain the relationship, and look like the hero.
We Support You
Ongoing support and maintenance? We handle it behind the scenes. Your clients contact you, you contact us. They think you have an amazing in-house team. You do, it is just us.
Perfect For Agencies Who
Want to Offer More Services
You're great at marketing, design, or strategy, but clients keep asking for WordPress and Shopify work. Instead of turning them away or hiring, resell our services and keep the client.
Need to Scale Capacity
You're winning more projects than your team can handle. Instead of saying no or hiring (and hoping the work keeps coming), use us as your overflow team. Scale up and down as needed.
Want Recurring Revenue
One-time projects are great, but recurring revenue is better. Resell our hosting and maintenance services to create predictable monthly income without the operational overhead.
Need Specialized Expertise
Your clients need complex WordPress or Shopify work that requires deep technical expertise. Instead of learning it yourself or hiring specialists, partner with us. We're the experts, you're the relationship.
Benefits of White Label Partnership
No Hiring Required
Skip the recruiting, interviewing, and onboarding. No payroll, benefits, or HR headaches. Just reliable capacity when you need it.
Faster Time to Market
Start offering WordPress and Shopify services immediately. No learning curve, no training period. We're ready to work on your projects from day one.
Better Margins
Our white label rates are competitive, which means you can add healthy margins while staying competitive. More profit per project without more overhead.
Reduced Risk
No need to hire full-time developers and hope you have enough work to keep them busy. Pay only for the work you need, when you need it.
Expert-Level Quality
Your clients get work from WordPress and Shopify specialists with 10+ years of experience. You look like you have an amazing team, because you do.
Full Control
You maintain complete control over client relationships, pricing, and project timelines. We work behind the scenes as your development team.
White Label vs. Hiring vs. Turning Down Work
See why agencies choose white label partnerships
| Feature | WhatArmy | Hiring In-House | Turning Down Work |
|---|---|---|---|
| Time to Start | Immediate | 2-3 months (hiring) | Lost opportunity |
| Cost | Pay per project | $80K-$120K/year (salary) | $0 (but no revenue) |
| Risk | Low (no commitment) | High (full-time hire) | High (lost clients) |
| Scalability | Scale up/down instantly | Fixed capacity | No capacity |
| Expertise | 10+ years experience | Depends on hire | None |
| Client Relationship | You maintain control | You maintain control | Client goes elsewhere |
White Label Partnership FAQ
We charge you our white label rate. You invoice your client at whatever price you set. The difference is your margin. Most agencies add 30-50% markup, but you can price however you want. We'll never talk to your clients about pricing.
That's the beauty of white label. Need more capacity? We scale up. Slow period? We scale down. No long-term commitments or minimums. You pay for the work you need, when you need it.
You communicate with your client. You communicate with us. We never talk to your clients directly. You provide requirements, feedback, and approvals. We provide updates, questions, and deliverables through you. You maintain full control.
Everything we offer: WordPress development, design, hosting, maintenance, Shopify development, API integrations, performance optimization, and more. If we do it, you can resell it under your brand.
No. Some partners work with us on one project, others on dozens. There's no minimum commitment or long-term contract. Use us when you need us, don't when you don't.
Contact us to discuss your needs and our white label rates. We'll set up a partnership agreement, and you can start reselling our services immediately. Most agencies are up and running within a week.
We stand behind our work. If something goes wrong, we fix it at no additional cost. Your client relationship is protected because we take responsibility for the technical work. You look good, we fix problems.
Ready to Grow Your Agency?
Offer WordPress and Shopify services under your own brand, without hiring or learning a new stack. Tell us what your clients need and we will send you our partner rates.