We primarily use Liquid (Shopify's templating language), JavaScript, CSS/SCSS, and PHP for custom apps. We also work with React, Next.js, and other modern frameworks for headless Shopify builds. All code follows Shopify best practices and coding standards.
Shopify Development
Custom Shopify theme development, app development, and Liquid coding. Build the store functionality you need to grow your business.
Shopify Certified Partners
5+ year average client tenure
Zero security breaches
Why Choose WhatArmy
Custom Theme Development
We build fully custom Shopify themes from scratch using Liquid, JavaScript, and CSS. No template limitations. Just pure custom code designed specifically for your brand and conversion goals. Built for performance, mobile-first, and scalability.
Shopify App Development
When the Shopify App Store doesn't have what you need, we build custom Shopify apps that solve your exact problems. Our apps integrate seamlessly with your store and provide the functionality you can't find elsewhere.
Liquid & API Expertise
We're experts in Shopify's Liquid templating language and REST/GraphQL APIs. We build custom functionality, integrations, and features that make your store unique and powerful.
What We Do
Custom Theme Development
We build fully custom Shopify themes from scratch using Liquid, JavaScript, and CSS. No Dawn, no Debut, no template limitations. Just pure custom code designed specifically for your brand and business goals. Our themes are built for performance, conversion, and mobile-first experiences.
Shopify App Development
When the Shopify App Store doesn't have what you need, we build custom Shopify apps that solve your exact problems. Our apps integrate seamlessly with your store, provide unique functionality, and grow with your business. You get exactly what you need, nothing more, nothing less.
Liquid Template Development
We're experts in Shopify's Liquid templating language. We build custom sections, snippets, and templates that give you complete control over your store's appearance and functionality. Your store looks and works exactly how you want it to.
API Integrations
Connect your Shopify store seamlessly with the tools you already use. We integrate payment gateways, CRM systems, email platforms, shipping providers, inventory management, and any service with an API. Your data flows automatically, so you can focus on what matters.
Headless Shopify Development
For enterprise brands that need maximum performance and flexibility, we build headless Shopify experiences using React, Next.js, or other modern frameworks. You get blazing-fast speeds, unlimited customization, and the ability to sell anywhere.
Checkout Customization
Shopify Plus checkout extensions let us customize the checkout experience to reduce friction and increase conversions. We build custom checkout flows, payment options, and post-purchase experiences that turn more visitors into customers.
How We Work
We Understand Your Business First
We start by understanding your actual business problem, not just what you think you need. We ask the hard questions: Will this make you money? Does this solve a real problem? Then we build a plan that actually works for your Shopify store.
We Build It Right
No shortcuts. No technical debt. We write clean code that follows Shopify best practices because we know you'll be working with us for years. We build for performance, security, and scalability from day one.
We Test Everything
We test on real devices, real browsers, and real scenarios. Your store works when it launches, not after we fix the bugs. We catch issues before you see them, and we test the checkout flow like your customers will use it.
You Never Think About It Again
Once it's live, we handle maintenance, updates, and monitoring. Your store just works. You focus on your business. That's the WhatArmy difference.
Why Clients Stay 5+ Years
We Actually Understand E-commerce
We're not just building features. We're solving business problems. Every line of code we write is filtered through one question: Will this make you money? That's why our average client stays with us for 5+ years.
You Get Shopify Specialists, Not Generalists
We do WordPress and Shopify. That's it. We don't try to be everything to everyone. This means we know Shopify inside and out, and we solve problems faster because we've seen them all before.
No More "Store Emergencies"
Our monitoring catches issues before they become problems. When something breaks, we fix it before you even know it happened. That's proactive, not reactive. That's peace of mind.
Shopify Development FAQ
Shopify development is the process of creating custom functionality, themes, apps, and integrations for Shopify stores. It involves writing custom Liquid code, JavaScript, CSS, and working with Shopify APIs to build features that don't exist in off-the-shelf themes or apps.
You need custom Shopify development if off-the-shelf themes don't meet your needs, you need to integrate with third-party services, you require custom functionality not available in apps, or you need a completely custom theme. If themes and apps can't achieve what you need, custom development is the solution.
Yes, we regularly integrate Shopify stores with third-party APIs including payment gateways, CRM systems, email marketing platforms, shipping providers, inventory management systems, and more. We handle authentication, error handling, and data synchronization.
Theme customization modifies an existing Shopify theme (like Dawn or Debut) to match your brand. Custom theme development builds a completely new theme from scratch using Liquid, giving you complete control over design and functionality. Custom themes are built specifically for your needs and typically perform better.
Yes, we build custom Shopify apps when the App Store doesn't have what you need. Our apps integrate seamlessly with your store and provide unique functionality tailored to your business. We handle app development, testing, and Shopify App Store submission if needed.
Ready to Build Your Custom Shopify Store?
Let's discuss your project and build the Shopify functionality you need to grow your business.