Making Content Management Easier While Adhering to Brand Standards
"The WhatArmy team has been instrumental in helping us to refine, update and manage our corporate website. They are a great partner to work with, and they have offered many creative ideas and suggestions that have really helped us to take our site to the next level. We highly recommend them."
Ray Desrochers Chief Marketing Officer, HealthEdge
The Challenge
HealthEdge came to WhatArmy with an existing website that utilized custom templates for each page. This meant that to update the website, changes had to be made on every page rather than in one place that carried across the whole site.
When updating content, it was also difficult to enforce the company's branding and visual identity because the website lacked a consistent web style guide. The marketing team needed a solution that would make content management easier while ensuring brand consistency across all web assets.
The Solution
WhatArmy conducted a comprehensive CMS audit, rebuilt templates into a single global template, and created a web style guide to ensure brand consistency across all pages.
Enumerated all page templates currently in use, removed excess templates, and combined the rest into one new, easy-to-use global template.
Re-styled and built a new layout that allowed HealthEdge to easily edit content blocks within the new template, making updates quick and intuitive.
Built a comprehensive web style guide and properly applied the correct styles across all web assets, ensuring consistent branding and visual identity.
Designed a comprehensive maintenance plan including Website Health Checks, regular backups, malware protection, premium hosting, performance monitoring, and secure updates.
The Results
Not only is it easier for the HealthEdge marketing team to do their jobs, saving time and money; customers and potential customers can more easily engage with the website, which helps HealthEdge delight their current customers and move new customers through the purchasing funnel.
Ongoing Website Maintenance & Support
After improving the look and functionality of the HealthEdge website, our team designed a comprehensive website maintenance and support plan that keeps the site running safely with optimal performance.
This comprehensive maintenance plan gives the HealthEdge marketing team peace of mind to focus on marketing objectives while ensuring the website runs safely with optimal performance.
"The WhatArmy team has been instrumental in helping us to refine, update and manage our corporate website. They are a great partner to work with, and they have offered many creative ideas and suggestions that have really helped us to take our site to the next level. We highly recommend them."
Ray Desrochers Chief Marketing Officer, HealthEdge