Living in the digital age does come with a few perks. One of them is that you can use website analytics to better understand the people who are visiting your website.

Want to know more about how you can leverage the website data to boost your views? Keep reading.

What is Website Analytics?

If you have a website, you will usually be able to see how many people are visiting your page. Not just that, but you can also access additional information such as which country they are in and how much they engaged with your content. This is website analytics.

This information is useful because the more you know about your customers, the better you can update your website to cater to their interests.

How to Use Website Data to Drive Traffic

Some businesses don’t maximize their WordPress data to drive traffic, and this is a lost marketing opportunity. You may not be able to use the most successful strategies to reach a wider audience.

These are some techniques that you can use to leverage website and WordPress analytics to increase engagement.

1. Reduce Your Bounce Rates

A bounce rate refers to the percentage of your website visitors who leave your site without going to any other pages (besides the one they clicked on). This statistic will show you whether your customers are truly engaging with your content enough to want to find out more about what you do.

A high bounce rate shows that you are not as engaging as you would want to be. This is important to know because you aim to convert as many visitors into customers, and knowing your bounce rate will highlight how you can better improve your site to reach that goal.

You can improve your bounce rate by making your content easier to read, such as by using bullet points or shorter paragraphs. If your customers visit your homepage and then leave, you can implement a better homepage design that visually attracts and showcases more relevant content.

Knowing your bounce rate will highlight how you can better improve your site to reach your goals.

2. Know What Content to Make

It’s not enough to drive more people to your website and call it a successful marketing plan. What happens once they reach your website? Will they spend time scrolling through and purchasing something, or will they quickly leave your page?

Content is key to engaging customers on your site. You have to write information that is helpful to your viewers, showing them you have enough expertise in a particular industry. The more you write useful content, the more your visitors will engage with you and keep returning for more.

Even more so, if they find your content particularly helpful, people can start sharing your articles on social media. This will drive traffic to your site.

Website analytics will help you know what type of content resonates most with viewers. You can see the number of views each page receives and write more articles on the content that gets the most engagement.

3. Know Which Platforms or Campaigns Are Most Successful

When you are just starting out, you may have gone through plenty of marketing campaigns. This may include sharing your content (and website) on certain social media platforms, using a different visual strategy, or using different forms of content (videos, Instagram stories, and more).

How do you know if your money is being put to good use? This is where website analytics is useful. You can see the number of people who visit your website and your content when you have just employed a marketing campaign.

Over time, you can compare this information across a range of marketing campaigns and see which ones are most successful for your company. For instance, you may be experiencing a lot of hits by promoting your business on Instagram, but not so much on YouTube. With this knowledge, you can direct more of your resources to keep up your performance on Instagram.

Over time, you can compare analytics information across a range of marketing campaigns and see which ones are most successful for your company.

4. Identify Traffic Gaps

Your website analytics can show you how certain campaigns are successful and how others are not. With this knowledge, you can identify the traffic gaps on your site. Which channel is not performing well in attracting visitors?

Relying on only certain sources of content on your site to reach customers or on a narrow set of social media platforms can be risky. You may not be maximizing your potential by reaching out to a more diversified audience. At the same time, you may not be tapping into a potentially large market.

Knowing where your traffic gaps are, you can spend more time devising marketing campaigns to improve your performance. It’s important to note that there should be a balance between reviving marketing campaigns on promising platforms and channels and abandoning certain campaigns entirely because they are unlikely to ever result in higher traffic.

Using Website Analytics to Improve Traffic

Have you ever wondered how certain companies can have booming websites while others flounder and fail? One of the key differences is that successful businesses will know how to leverage website analytics to improve their consumer base.

There are several techniques to allow you to do the same, including sharpening your SEO strategies according to what attracts the most engagement. You can find out which content reaches more people, which platforms or campaigns are the most successful, and where your traffic gaps are.

Contact us today to drive traffic to your site.

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